Let’s talk about what you are trying to achieve

Audience: Who are we trying to reach and what’s the overall message?

Competition: What others in your industry are currently using and why it’s working (or not)

What goals do you have in mind for this project, short and long-term?

Custom tailor your project from the beginning so that you know what works and why. Your audience is most important from the beginning.

In step 2, we create the sitemap, or outline, of pages based on the answers we gathered from step 1. We also begin to put together what kinds of specific software you might need. Colors, typography, and layout are all decided here as well- what the overall look of the website will be, and how to match the finished product perfectly with your brand. These simple but vital steps will allow the design to effectively communicate to your users by simply saying “You’ve come to the right place”.

Putting the message together. This is where we take the design plan and turn it into an actual website. The layouts are built and installed, the graphics are integrated, copy & content is put into place, and the design becomes functional. This step usually takes place on a development server where it will be tested before launch. From here, the overall user experience can be gauged, and we can begin to tweak the final look and performance of the site to improve usability before releasing it to the public.