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WEBSITE DESIGNS - Customized Marketing Solutions

Akron And Canton Based Web Design - DLB Web Media

Why Redesign?

The Challenge

A website redesign can be a big project, and you might be putting it off due to the money and time it will take. A redesign can be a wise investment, though – after all, your website is your primary online marketing tool. There are multiple reasons why you might want to take the plunge and give your business website a makeover. Technology and design styles change quickly and so too can the focus of your business. It is important that your website remains current with these changes and that your business is getting the most out of the new online opportunities that are available. Sometimes there can be a reluctance to outlay the expense of a new website design; however, if done well, redesigning your website can be a high return on investment.

  • Mobile Sales 80%
  • Website Traffic 50%
  • Conversion Rate 75%
  • Email Subscribers 60%

The Benefits

1. To make it mobile-friendly

Mobile web usage is growing by leaps and bounds, so you need to make sure your website can be viewed on a wide variety of devices, including desktops, laptops, tablets, and smartphones. By incorporating responsive design into your new website, you’ll be assured of reaching a larger audience than you would with a website that’s not mobile-friendly.

2. To incorporate social media

If your website doesn’t feature social media in some way, you are way behind the times (and probably behind your competitors, as well). Including links to your social network profiles is the bare minimum you should include – even better is adding social sharing tools that make it easy for users to share, tweet, or pin your content. Redesigning your website can help make it easier for users to connect with you socially and spread the word about your business via their social networks.

3. To add new functionality

If you want to add a blog, forums, e-commerce, or other major features or tools to your website, a redesign is probably in order. That way you can ensure that everything flows seamlessly throughout the website, and it won’t look like the new feature was just tacked on as an afterthought.

4. To improve usability

If you’re site visitors can’t find what they’re looking for, they’ll leave ASAP (and they probably won’t come back for a long time). If that’s the case, you’ll definitely want a new website design that’s user-friendly and keeps your customers and prospects happy.

5. To incorporate rebranding

If your business has undergone rebranding, you’ll most certainly need to redesign your website (along with your other marketing materials). And rebranding isn’t always just about a new logo and colors – it often will require an update to the content of your website, as well, so don’t forget that aspect of your website makeover.

6. To keep it up-to-date

The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today (Flash, anyone?). With a website redesign you can take advantage of the latest technology that web-savvy users expect.

7. To shake things up

It happens to everyone – sometimes we just need a change. If you think your website is starting to look a little tired, chances are your site visitors think so, too. A fresh design may be just what you need to stir up a little excitement about your website.

A website redesign can be a daunting task, but partnering with a good web design firm can make the process a lot easier (and even fun!). Remember, a well-designed website is one of the most effective marketing tools you’ve got – make the most of it by keeping it fresh, up-to-date, and easy to use.

A Mobile Site Can Boost Your Sales By 50%

Mobile Refresh - Why You Should Have a Mobile Friendly Site

Rise of the smart phones: Smartphones have become affordable over the past few years. Almost everyone is looking to buy one. These devices are excellent for hand held browsing. Since the sale of smart phones is increasing, it only makes sense for companies to have a site that can be easily browsed through on these devices.

Extensive Demographic Studies

Popularity of mobile internet: According to studies, about 40% of the people who have a mobile phone use it for going online, and half of them will go online at least once every day. This presents a huge opportunity for a business.

People want MOBILE!!

Don’t get beaten by competition: People love to browse while traveling. However, when they find that sites that they normally used at their PCs are not mobile compatible, they might end up switching to a site which provides similar services and is mobile compatible as well.

SEO: Having a mobile friendly website also helps in SEO as it helps improve rankings on mobile friendly search engines such as Google or Yahoo.

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