Mobile web usage is growing by leaps and bounds, so you need to make sure your website can be viewed on a wide variety of devices, including desktops, laptops, tablets, and smartphones. By incorporating responsive design into your new website, you’ll be assured of reaching a larger audience than you would with a website that’s not mobile-friendly.
A company rebrand occurs when a business or organization decides it’s time to change a significant element of the brand. Such a change may be obvious like a new name or logo, or it might be more subtle such as a slight shift in messaging to better communicate a more relevant tagline. Anyway you slice it, rebranding is extremely important. Why do companies rebrand? There are actually a multitude of reasons why a business might initiate a corporate rebranding or the rebranding of a product or service.
We’re experts at what we do, and we work best with clients who are experts in their own industries. Our pricing is closely in line with the small businesses we serve, and we will continue to stay competitive and thorough. Budgets aside, we’re eager to work with clients who are ready to start a results-oriented partnership with us.
Web and Print Designs
The Fusion Of Creative Design, Strategy, And Good Business Sense
Why choose us?
INCREASE YOUR PROFITS WITH IMPROVED SEARCH RESULTS, BETTER DESIGNS, AND MORE BUSINESS.
Customized Marketing Solutions
The key to our success is a dedicated focus on clearly defined customer goals and objectives, and we are always seeking better ways to empower our clients and ourselves. We are a company focused on providing customized marketing solutions within any given set of parameters, including budget, time constraints, and services. Merging the talent in our team with the talent in yours, our goal is to produce powerful designs and products directed at boosting your company’s brand.
Search Engine Optimization
Search Engine Optimization is, in short, hard work. There is no substitute for fresh, relevant content and honest backlinks. After designing your custom website, let us manage your online presence to make sure that you stay where you belong in the search results — at the top. What is Search Engine Optimization (SEO)? SEO is short for search engine optimization or search engine optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks inorganic results of a search, the greater the chance that that site will be visited by a user.
Custom designed print products, tailored specifically for your needs. We focus on each client’s unique goals. We pride ourselves on working closely with our customers to provide them with a tailored product aimed specifically at getting noticed and getting results. We work diligently to keep you within budget and on schedule. Our striking designs and a focus on customer goals is what sets dlb apart from the rest. Call us today and start getting noticed! •Logo Design •Brochures •Business and Promotional Cards •Menus •Calendars •Door Hangers •Flyers •Letterheads •Posters •Banners •Table Tents
Build Your Brand, Reinvent Your Image
Let us design YOUR logo, and show you how to start communicating with the right audience. What is branding? Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand. Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think. Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
- Get a great logo. Place it everywhere.
- Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
- Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
- Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
- Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
- Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
- Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
- Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.
Williams, John. “The Basics of Branding” Entrepreneur.com September 13, 2015. http://www.entrepreneur.com/article/248637
Aggressive web marketing
In today’s competitive online environment, it is no longer just an option to have a professional website; your online presence could be the difference between closing up shop and having a thriving business. To be successful, you need a proactive, professional website that targets the right audience. You need DLB. At our company, we aren’t interested in giving out cookie cutter websites. We are innovators in our industry and are constantly pushing the envelope. By working with our professionals, you can be confident knowing that you have a business partner who is as invested in your success as you are.